GALLERIA FALL EDIT
Guests walked into a world, not a promotion.
THE GALLERIA FALL EDIT was built around a single editorial idea, the Dutch Golden Age still life, extended into every touchpoint. One aesthetic. One season. Everything connected.
Three community workshops translated that world into something guests could make by hand. They left with something. Which means they left with a memory tied to the place.
The best retail experiences aren't remembered. They're felt.
WHAT MADE IT WORK
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The Dutch Masters aesthetic guided everything from campaign imagery to in-center design.
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Community workshops translated the editorial concept into tactile, personal participation.
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Sessions were designed to increase dwell time and encourage retail exploration.
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Near sell-out attendance across all three workshops.
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Guests left with something handmade, a memory physically tied to the place.
WHAT WE DID
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Creative Direction
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Editorial World-Building Photography
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Experience + Environment Design
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Community Workshop Design
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Production + Execution
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Guest Experience + Engagement
GALLERIA FALL EDIT CREATIVE TEAM:
PHOTOGRAPHY: RYAN DYER
CREATIVE DIRECTION: JOLIE CLEMENS
EDITORIAL + EVENT DESIGN + WARDROBE : ALISON HOEKSTRA
HMUA: ANGELIA GUTHRIE