JOLIE CLEMENS
Creative Director
Originally from Southern California and now based in Minneapolis, Jolie is a multidisciplinary creative whose work lives at the intersection of storytelling, design, and emotional experience. With a background forged outside traditional paths, she creates worlds that move people.
She builds experiences that make people feel something and bring them together through beauty and intention.
Her early career in music, fashion, and beauty sharpened her instincts for spectacle, nuance, and cultural relevance. Those chapters now shape her experiential work, where she pushes boundaries, crafts immersive environments, and creates moments that feel both artful and deeply considered.
As a founding creative of TASTE POETIC, Jolie turns ideas into multisensory experiences that invite connection. From brand campaigns to editorial events, she brings clarity, curiosity, and care to every project, always working toward the same goal: to create spaces where people feel seen, filled, and inspired.
PREVIOUS CLIENTS INCLUDE:
BACKSTREET BOYS, BMG, SONY, TARGET, MARION PARKE, ODELE BEAUTY, CARLY RAE JEPSEN, GWEN STEFANI,
NO DOUBT, INTERSCOPE RECORDS, KATY PERRY, CAPITOL RECORDS, URBAN DECAY, MONSTER INC., NICKELODEON, SAMSUNG, HARAJUKU LOVERS, CAESARS ENTERTAINMENT COTY PRESTIGE, MATTEL, PETCO, TWEEZERMAN
ALISON HOEKSTRA
Event/Editorial Design + Styling
Minneapolis-based stylist with a background in fine art and furniture design, Alison has decades of experience in prop styling, wardrobe, and interiors; she brings a sharp eye and hands-on sensibility to every project. Her work includes set and prop styling for acclaimed cookbook shoots, where she brings food stories to life through texture, tone, and intentional detail. Her time running Retrofit Vintage, a shop she owned in San Francisco’s Mission District, honed her love for eclectic curation and functional beauty. As a founding creative of TASTE POETIC, Alison leads event styling and set design— balancing refinement with warmth and always adding a touch of delight to the unexpected.
PREVIOUS CLIENTS INCLUDE:
THE NEW MIDWESTERN TABLE / AMY THIELEN, COMPANY / AMY THIELEN, HEARTLAND TABLE / FOOD NETWORK / AMY THIELEN, TURTLE ISLAND / SEAN SHERMAN, ODELLE, ILLUME, AVEDA, LOGITECH, REAL SIMPLE, BUBBLE, SWASH, VALSPAR, MOA, SHERWIN WILLIAMS, NATURE'S OWN, ROOM AND BOARD, CARIBOU, DULUTH TRADING COMPANY, 3M, EVEREVE, GOOD CHEMISTRY, YOPLAIT, GANDER MOUNTAIN, BEST BUY, S+P GLOBAL, RAE WELLNESS, GOOD FOODS, WALMART, ALLIANZ, IHEALTH, KRYLON, GOOGLE WORKSHOP, MAYO CLINIC, PUMA, ALLIANZ, KOHLER, HEALTH PARTNERS, TARGET. MINNETONKA MOCCASINS, EATING WELL, MPLS ST PAUL MAGAZINE, COLLETTE JAFFEE, MIDWEST HOME, MINNESOTA BRIDE, BEST BUY, HOME DEPOT, SEGAFREDO, GOOD GOOD, GUNS AND GARDEN, JW HULME, MAYO CLINIC, YMCA, JACK LINKS, ONE SIMPLE PLAN AND MINTED, PADRON WATCHES.