JOLIE CLEMENS
Creative Director
Originally from Southern California and now based in Minneapolis, Jolie is a multidisciplinary Creative Director working at the intersection of storytelling, design, and lived experience.
With over twenty years of experience in music, fashion, beauty, and entertainment, she translates strategy into atmosphere and narrative into immersive environments.
Her early work with global entertainment and consumer brands developed her instincts for scale, cultural relevance, and creative continuity. Today, she applies these skills to create immersive, multisensory experiences informed by editorial thinking.
As a founding creative of TASTE POETIC, Jolie leads concept development and immersive experience direction, aligning intention, audience, and environment from the outset. Whether working on corporate collaborations or community-driven gatherings, she approaches each project with clarity, discipline, and care, designing experiences that are cohesive, intentional, and deeply human.
PREVIOUS CLIENTS INCLUDE:
BACKSTREET BOYS, BMG, SONY, TARGET, MARION PARKE, ODELE BEAUTY, CARLY RAE JEPSEN, GWEN STEFANI,
NO DOUBT, INTERSCOPE RECORDS, KATY PERRY, CAPITOL RECORDS, URBAN DECAY, MONSTER INC., NICKELODEON, SAMSUNG, HARAJUKU LOVERS, CAESARS ENTERTAINMENT COTY PRESTIGE, MATTEL, PETCO, TWEEZERMAN
ALISON HOEKSTRA
Event/Editorial Design + Styling
Minneapolis-based stylist with a background in fine art and furniture design, Alison has decades of experience in prop styling, wardrobe, and interiors; she brings a sharp eye and hands-on sensibility to every project. Her work includes set and prop styling for acclaimed cookbook shoots, where she brings food stories to life through texture, tone, and intentional detail. Her time running Retrofit Vintage, a shop she owned in San Francisco’s Mission District, honed her love for eclectic curation and functional beauty. As a founding creative of TASTE POETIC, Alison leads event styling and set design balancing refinement with warmth and always adding a touch of delight to the unexpected.
PREVIOUS CLIENTS INCLUDE:
THE NEW MIDWESTERN TABLE / AMY THIELEN, COMPANY / AMY THIELEN, HEARTLAND TABLE / FOOD NETWORK / AMY THIELEN, TURTLE ISLAND / SEAN SHERMAN, ODELLE, ILLUME, AVEDA, LOGITECH, REAL SIMPLE, BUBBLE, SWASH, VALSPAR, MOA, SHERWIN WILLIAMS, NATURE'S OWN, ROOM AND BOARD, CARIBOU, DULUTH TRADING COMPANY, 3M, EVEREVE, GOOD CHEMISTRY, YOPLAIT, GANDER MOUNTAIN, BEST BUY, S+P GLOBAL, RAE WELLNESS, GOOD FOODS, WALMART, ALLIANZ, IHEALTH, KRYLON, GOOGLE WORKSHOP, MAYO CLINIC, PUMA, ALLIANZ, KOHLER, HEALTH PARTNERS, TARGET. MINNETONKA MOCCASINS, EATING WELL, MPLS ST PAUL MAGAZINE, COLLETTE JAFFEE, MIDWEST HOME, MINNESOTA BRIDE, BEST BUY, HOME DEPOT, SEGAFREDO, GOOD GOOD, GUNS AND GARDEN, JW HULME, MAYO CLINIC, YMCA, JACK LINKS, ONE SIMPLE PLAN AND MINTED, PADRON WATCHES.